This was a project to create 3 variant packaging for a fair trade food item and have the design reflect the product's regional origin. For my project I decided to create a product line of super food powder supplements. These products are full of vitamins and minerals that are very healthy for your body and can be sourced in fair trade practices.
The three superfoods I chose for my project are matcha, acai, and turmeric. My target audience is young adults from the ages of the ’20s to ’30s. Of course, people of any age can use these products but I feel as though young adults are becoming more interested in eating healthy and something like a superfood powder that you can easily add to a smoothie that matches the busy lifestyles of younger people.